Effective Customer Retention Using Artificial Intelligence

The retail industry has undergone major changes and retailers are acknowledging that it’s 6-7 times more costly to acquire a new customer than to retain one. This same research shows that boosting customer retention by as little as 5% can increase profits up to 95%.

With these compelling statistics, offline retailers are urged to leverage eCommerce-like data collection to deliver personalized experiences that will keep customers coming back for more. In this whitepaper, by AppCard and Retail Pro International, we’ll go through:

• The evolution and challenges of loyalty in the era of customer experience
• Leveraging tech to personalize the retail experience for Generation E(xperience)
• A successful rewards program is within reach – fewer coupons, more sales
• The importance of data-driven, personalized marketing