The information we gather enables us to personalize, improve and continue to operate the Service. In connection with certain aspects of the Service, we may request, collect and/or display some of your Personal Information (as defined below). We collect the following types of information from our users:
In addition to Tracking Information, we may also have access to certain other types of non- personally identifiable information. For example, when you use or register for the Service, you may provide or we may through Merchants or otherwise have access to, demographic information, information relating to gender, marital status, date of birth, purchase history, store visits, lifestyle, preferences and interests, the offers you view and redeem, your use of the Service, interactions with Merchants, business partners, and service providers and other categories of information that do not specifically identify you (collectively, with the Tracking Information, “Non-Personally Identifiable Information”).
Interest-Based Advertising: We may ourselves, or with third party vendors, use information we collect in connection with Merchant, or vendor information to deliver targeted advertising to you across websites and mobile applications. Cookies and other similar technologies described above may be used in this process. For example, if you are searching for information on or have purchased a particular product, we or our vendor may cause an advertisement to appear on other websites or applications you view with information on that product. This form of advertising, sometimes called “behavioral advertising” or “interest-based advertising” is based on anonymous or de-identified information. To be clear, de-identified information may include hashed email addresses or other unique identifiers that no longer personally identify you. As a result, we and our vendor know your interests, but do not personally identify you in connection with the delivery of that specific ad. We believe that such advertising is helpful because you will see advertisements that are relevant to your interests. However, if you would like to opt-out of these interest-based advertisements, please follow the opt-out process described below under “Opt-Out.”
Personal Information: We will use your Personal Information as described below:
• To operate and deliver the Service to you;
• To allow Merchants to accept AppCard as a Program identifier and to otherwise participate in and benefit from the Service;
• To allow you to redeem rewards,
• To deliver Program and Promotions information to you (as applicable),
• To market the Service and other products or services (including Merchant products or services) that may be of interest to you,
• To improve our products and services, and for the internal operational and administrative purposes of the Service,
Please note that if you specifically consent to additional uses of your Personal Information, either at the time the Personal Information is collected from you or through some other form of consent from you or notification to you, we may use your Personal Information in a manner consistent with that consent. Finally, we reserve the right to supplement your personal information with information we gather from other sources which may include information we gather from online and offline sources.
Aggregate Information: We will also use Personal Information and Tracking Information, and other information (including by combining information from online and offline third party sources) to create aggregated data for analytical and other purposes. This aggregate statistical information does not contain any information in a form that specifically identifies you. It is used in a variety of ways, including to allow us to understand our customer base and to better serve our market.
Non-Personally Identifiable Information: AppCard may use Tracking Information and other Non-Personally Identifiable Information in connection with the Service, including: to administer the Service, to understand how well our Service is working, to market the Service and other products and services (including the products and services of Merchants that may be in your area), to serve targeted advertising content to you, to develop aggregate, statistical information on usage of the Service and to generally improve the Service. For example, this information allows us to determine which features visitors like best to help us improve our Service, personalize your user experience, target marketing efforts, and measure overall effectiveness.
Email Communications: If you create an account and provide your email address, we will send you administrative and promotional emails. If you wish to opt out of promotional emails, you may do so by following the “unsubscribe” instructions in the email, or by editing your account settings. All users receive administrative emails. If you wish to opt out of administrative emails, you must delete your account entirely and cease use of the Service.
Text Message/SMS Communications: If you create an account and provide your telephone number, we may send you administrative text messages. If you opt in to receive promotional text messages we may also send you promotional text messages. If you wish to opt out of such text messages, you may do so by following the “opt-out” instructions in the text message, or by editing your account settings.
Push Notifications: Like many mobile applications, if you have not opted out of receiving push notifications, we may from time to time send you promotional push notifications under certain circumstances. If you wish to opt out of these notifications, you can change the settings on your mobile device.
Non-Personally Identifiable Information: We may disclose Tracking Information and other Non-Personally Identifiable Information to third party advertisers and advertising agencies, Merchants, Contractors, and other parties in order for AppCard and such third parties to analyze the performance of the Service and the behavior of users, to operate and improve the Service, to serve targeted advertising content to users, and to target offers to users through the Service. We may also disclose, use or publish this information for other business purposes such as promoting the Service.
Aggregate Information: Because the aggregate information we collect does not specifically identify you, it may be shared with any number of parties. For example, we may disclose anonymous, aggregated information to third parties such as potential business partners, Merchants, advertisers, and funding sources, in order to describe our business and operations.
AppCard does not knowingly collect or maintain Personal Information from persons under 13 years of age, and no part of the Service is directed at persons under 13. If you are under 13 years of age, then you may not use the Service. If AppCard learns that Personal Information of persons less than 13 years of age has been collected without verifiable parental consent, then AppCard will take the appropriate steps to delete this information. To make such a request, please contact us at firstname.lastname@example.org
We seek to protect Account information to help ensure that it is kept private; however, we cannot guarantee the security of any Account information or Personal Information. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time.
We otherwise store all of our information, including your IP address information, using industry-standard techniques. We do not guarantee or warrant that such techniques will prevent unauthorized access to information about you that we store, including Personal Information.
We will retain your information for as long as your account or inquiry is active or as needed to provide you with the Services and for a reasonable time thereafter in accordance with our standard procedures or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your Personal Information, we may continue to retain and use aggregate or anonymous data previously collected and/or anonymize or aggregate your Personal Information. Please note that we will not be liable for disclosures of your data due to errors or unauthorized acts of third parties. If you wish to cancel your account or request that we no longer use your information to provide you the Services, please contact us at email@example.com.
If you are a registered user, you can access your Personal Information and certain other information associated with your Account by logging into the Service. Registered and unregistered users can access and delete cookies through their web browser settings.
If you do not want your Personal Information shared with any third party who may use such information for direct marketing purposes, then you may opt out of such disclosures by sending an email to us at firstname.lastname@example.org. Please note that if you opt out in this manner, certain aspects of the Service may no longer be available to you.
Email Communications. As noted above, if you wish to opt out of promotional emails, you may do so by following the “unsubscribe” instructions in the email, or by editing your account settings. All users receive administrative emails. If you wish to opt out of administrative emails, you must delete your account entirely and cease use of the Service.
Text Messages/SMS Messages. As noted above, if you create an account and provide your telephone number, we may send you administrative text messages. If you opt in to receive promotional text messages we may also send you promotional text messages. If you wish to opt out of such text messages, you may do so by following the “opt-out” instructions in the text message, or by editing your account settings.
Tracking Technologies. You may opt out of or restrict the placement and/or use of tracking technologies on your device or remove them from your browser by adjusting your browser or device settings. Please note that cookie-based opt-outs are not effective on many mobile applications. However, on many mobile devices, application users may opt out of certain mobile ads via their device settings. For example, the “Privacy” settings of an iOS device will allow you to “Limit Ad Tracking” and reset your mobile device’s “Advertising Identifier.” Please refer to instructions provided by the manufacturer of your device to learn how to adjust your mobile device settings.
You may also adjust the settings on your mobile device to allow or restrict the sharing of location information. For example, the “location” permissions on your mobile device may allow you to elect whether to never share location information with AppCard, to share location information only while you are using the Smartphone App (e.g., to help you find nearby offers), or always share location information even if you are not using the Smartphone App. If you elect to not share your location information, you may be unable to access some features of our Services that are designed for mobile devices. Also, in the event that you prevent the sharing of location information, we may still estimate your general location based on the IP address you use to access our Services.
Interest Based Advertising. The online advertising industry also provides websites from which you may opt out of receiving targeted ads/interest-based advertising from us and our data partners and our other advertising partners that participate in self-regulatory programs. We endeavor to comply with the DAA’s Self-Regulatory Principles for Online Behavioral Advertising. The DAA’s opt out tool can be found at http://www.aboutads.info/choices/. The Network Advertising Initiative’s (NAI)_opt out tool can be found at http://www.networkadvertising.org/choices/.
To be clear, the opt-out from targeted ads must be performed on each device and browser that you wish to have opted-out. For example, if you have opted out on your computer browser, that opt-out will not be effective on your mobile device. You must separately opt out on each device.
Push Notifications. Like many mobile applications, if you have not opted out of receiving push notifications, we may from time to time send you promotional push notifications under certain circumstances. If you wish to opt out of these notifications, you can change the settings on your mobile device.
Do Not Track: Please note that we do not respond to or honor “do not track” (a/k/a/ DNT) signals or similar mechanisms transmitted by web browsers.
Communications with Us or Through the Service: Any communication or material you transmit to us by email or otherwise, including any data, questions, comments, suggestions, or the like is, and will be treated as, nonconfidential and nonproprietary. Except to the extent expressly covered by this policy, anything you transmit or post may be used by us for any purpose, including but not limited to, reproduction, disclosure, transmission, publication, broadcast and posting. Furthermore, you expressly agree that we are free to use any ideas, concepts, know-how, or techniques contained in any communication you send to us without compensation and for any purpose whatsoever, including but not limited to, developing, manufacturing and marketing products and services using such information.
California Privacy: Under California Law, California residents have the right to request in writing from businesses with whom they have an established business relationship, (a) a list of the categories of Personal Information, such as name, email address and mailing address and the type of services provided to the customer that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes and (b) the names and addresses of all such third parties. To request the above information, please contact us by email through email@example.com.
If you have any questions or concerns regarding privacy using the Service, please send us a detailed message to firstname.lastname@example.org or 1209 Orange Street, Wilmington, New Castle, Delaware, United States, 19801. We will make every effort to resolve your concerns.