September brings us lots of fun opportunities to engage grocery shoppers with loyalty promotions that keep them coming back. In this blog post, we’ll share some of our favorite marketing campaign ideas for September and a few other ideas to help you get started planning for the upcoming holiday season.
9/3 Labor Day
9/5 National Cheese Pizza day: Encourage customers to try your private label items by offering 10 bonus points when they purchase your private label frozen pizza
9/9 National Grandparents Day: Offer kids a free cookie from the bakery when they write down why they love their grandparents
9/22 First Day of Fall: Bonus points or double points on pumpkin-themed items like pumpkin pie, pumpkin pie filling, pumpkin spice coffee/tea, pumpkin pie spice, pumpkins
9/27 National Chocolate Milk Day: Create a bogo offer in which customers earn a free quart of milk when they purchase chocolate syrup
9/29 International Coffee Day: Prevent churn by targeting customers who haven’t visited the store in the past 2-7 weeks a free cup of coffee when they come in on 9/2
Now is a great time to get started thinking about creative ways to get shoppers in your stores throughout the month of November. Contact your AppCard success manager to get a head start on your Thanksgiving loyalty marketing campaigns! Here are some of our favorite ideas to get you started:
Days of deals: Offer customers bonus points on different items each day to help prepare for Thanksgiving.
Create a multi-trip campaign: Create loyal buying behavior by encouraging shoppers to visit and spend with you. The most common multi-trip campaign is the free turkey campaign, where shoppers can earn a free turkey for spending more than $300 through the weeks leading up to Thanksgiving.