Your loyalty program should be about more than offering discounts. Your loyalty and rewards program should be engaging and fun in order to keep your customers coming back for more. Here are some ways to enhance your loyalty program to create a culture of customer engagement that’s aimed at truly earning your customers’ loyalty.
Points catalog items that aren’t discounts
Let your customers show off their loyalty! A truly loyal customer will appreciate the opportunity to wear their status like a badge of honor. Consider adding some of these non-discount incentives to help increase customer engagement and brand affinity.
Non-purchase bonus points
Your loyalty program doesn’t need to simply reward customers for their purchases or their visits. Strengthen your brand community by rewarding customers for all their interactions with your brand. Make sure your customers know that you appreciate their support in all different forms, both online and offline!
Everyday service perks for top-tier customers
Everyone knows that your top spending customers account for a majority of your business. Make sure you’re treating them with the level of service they deserve. These everyday perks will make your VIP customers proud to continue to frequent your store.
Use your rewards program to delight employees
Keeping customers engaged in your loyalty program starts with educating and training your employees. Create incentives to reward your cashiers for signing up customers, and encouraging customers to redeem their points.