PRESS RELEASE: ProLogic Loyalty Platform Now Available on IT Retail POS System

Grocers using the IT Retail POS system can now use ProLogic loyalty solution

DELRAY BEACH, Fl. and RIVERSIDE, Ca., March 29, 2017 -- ProLogic Retail Services, the largest provider of loyalty marketing solutions to independent grocers, and IT Retail, the leading POS system for independent grocers, are announcing that ProLogic’s loyalty solution is now available for grocers using the IT Retail POS. 

ProLogic’s technology enables grocers to understand the dynamics of their shoppers, organizing shoppers into key segments including top shoppers, new shoppers, high-potential shoppers and lapsed shoppers.  With this information, ProLogic works with retailers to create targeted personalized offers to influence the behavior of individual shoppers and groups of shoppers.

IT Retail provides grocery retail POS and back office software that is reliable, scalable and easy to use.  The systems were designed by grocery IT professionals to address the unique requirements of the independent grocer.  To date, IT Retail has sold over 40,000 licenses for their products.

"ProLogic is extremely pleased to partner with IT Retail," said Ross Ely, President and CEO of ProLogic Retail Services. "Independent grocers have been asking us to integrate with the IT Retail POS system and we now have the ability to meet this demand."

“IT Retail looks forward to our partnership with ProLogic," said Bob Henry, CEO of IT Retail. "We can now offer ProLogic’s loyalty capabilities to our customers using the IT Retail POS system."

About ProLogic Retail Services   
ProLogic Retail Services is the largest provider of loyalty marketing services to independent grocers.  Headquartered in Delray Beach, FL, ProLogic has been providing independent grocers with loyalty marketing solutions for over 15 years.  ProLogic's loyalty marketing solutions are currently in use at over 1,700 stores in the US and over 300 stores in Japan.  Over ten million US households are actively enrolled in ProLogic programs through our retail partners.  For more information on ProLogic, visit www.prologicretail.com

Contact: Lance Recker
Email: lrecker@prologicretail.com
Phone: (561) 454-7646

About IT Retail   
We founded IT Retail back in 1993 because we believed that the best person to design a point of sale system for grocery was… a grocer. We wanted to build tools and reports that would actually solve problems we had in our own stores! Since then we haven’t looked back, and are still developing and supporting the best grocery POS solutions in the world. No one else can match the combination of software expertise, grocery know-how, and top of the line support that defines the IT Retail experience. For more information on IT Retail, visit www.itretail.com

Contact: Kristin Henry
Email: khenry@itretail.com
Phone: (951) 312-3920

SOURCE ProLogic Retail Services

Related Links
http://www.itretail.com

PRESS RELEASE: ProLogic Retail Services Energizes Shopper Loyalty at Lowes Foods

ProLogic technology enables shopper segmentation and personalized targeted offers at leading regional grocer

DELRAY BEACH, Fla. and WINSTON-SALEM, N.C., January 4, 2017 -- ProLogic Retail Services, the largest provider of loyalty marketing solutions to independent grocers, is announcing the extension of its contract with Lowes Foods, a Carolinas-based grocer. ProLogic’s technology is the engine behind Lowes Foods’ Fresh Rewards program which provides shoppers with instant rewards, gas rewards and special promotional offers.

Through the Fresh Rewards program, ProLogic enables Lowes Foods to segment its shoppers, identifying its top shoppers and understanding their purchase patterns.  With this information, ProLogic enables Lowes Foods to run targeted promotions that are specifically tailored to individual shoppers or groups of shoppers.  These targeted promotions help Lowes Foods to retain its best shoppers and expand their purchases throughout the store.

"We are very pleased to extend our longtime partnership with ProLogic," said Tim Lowe, President of Lowes Foods. "ProLogic delivers great value to Lowes Foods with a powerful, flexible loyalty marketing platform that enables us to create and execute intelligent promotions.  The Fresh Rewards program is a cornerstone of our relationship with our guests and has proven highly effective in helping us retain our top shoppers and increase their purchases."

With the Fresh Rewards program, members save on weekly specials throughout the store and receive personalized promotional offers relevant to their shopping preferences.  Furthermore, members earn gas rewards that they can redeem at participating Speedway and Lowes Foods gas stations, and are eligible for a variety of other exclusive benefits and special promotions.
"ProLogic is delighted to renew and extend our relationship with Lowes Foods," said Ross Ely, President and CEO of ProLogic Retail Services. "Lowes Foods is an outstanding practitioner of loyalty marketing and makes great use of our loyalty marketing platform.  It’s an honor for us to serve Lowes Foods and help them compete as a local independent grocer in a challenging competitive environment."

About ProLogic Retail Services   
ProLogic Retail Services is the largest provider of loyalty marketing services to independent grocers.  Headquartered in Delray Beach, FL, ProLogic has been providing independent grocers with loyalty marketing solutions for over 15 years.  ProLogic's loyalty marketing solutions are currently in use at over 1,600 stores in the US and over 300 stores in Japan.  Over ten million US households are actively enrolled in ProLogic programs through our retail partners.  For more information on ProLogic, visit www.prologicretail.com.

About Lowes Foods
Founded in 1954, Lowes Foods employs approximately 9,000 people and operates nearly 100 full-service supermarkets in North Carolina, South Carolina and Virginia. Locally owned and  operated, Lowes Foods is truly a homegrown company committed to bringing community back to the table, by providing customers with the freshest and most innovative local products from local suppliers. The company maintains a strong focus on exceptional attention to our guests, with services like Lowes Foods-To-Go personal shopping and gas rewards discounts. To learn more, visit lowesfoods.com or follow Lowes Foods on Facebook or Twitter.  Lowes Foods, LLC is a wholly owned subsidiary of Alex Lee, Inc.

Contact: Lance Recker
Email lrecker@prologicretail.com
Ph (561) 454-7646

SOURCE ProLogic Retail Services