PRESS RELEASE: AppCard Acquires Leading Grocery Loyalty and Marketing Solutions Provider, ProLogic Retail Services

Appcard_logo.png

NEW YORK, NY, AUGUST 10 2017 -- AppCard Inc., the leading personalized marketing and shopper analytics platform for retailers, announced today that it has completed the acquisition of ProLogic Retail Services, the largest provider of loyalty marketing solutions for independent grocers.  

AppCard’s state of the art machine learning technology, combined with ProLogic’s vertical expertise and strong market presence, positions AppCard as the leading loyalty and digital offers provider for the grocery market. The combined expertise and scale allows AppCard to better serve grocers’ current and future needs with highly effective marketing solutions.

“We are very excited to welcome the ProLogic team to the AppCard family. It is an exhilarating time for retail in general, and the grocery industry in particular,” says Yair Goldfinger, Co-Founder and CEO of AppCard. “By uniting ProLogic’s best in class loyalty platform with AppCard’s data-driven, machine learning marketing engine, we are creating a joint platform that will guarantee our retailers the ability to continue growing their businesses while remaining competitive in this ever-changing landscape.”

Following the acquisition, AppCard will be processing approximately 500 million transactions per year and reach more than 17 million households, which represents one eighth of the US households.

“As the largest loyalty provider for independent grocers and a trusted partner to many of the best operators in the country, ProLogic is extremely pleased to be combining with AppCard”, says Ross Ely, President and CEO of ProLogic Retail Services.  “AppCard’s technological strength coupled with ProLogic’s knowledge and experience in the independent grocery industry will create a powerful industry player that delivers tremendous value to its customers.”

Ely adds, “There's nobody to whom I'd rather entrust the future of ProLogic than Yair and his team. His track record for building world-class technology companies is amazing, from inventing Instant Messenger to pioneering the art of retargeting. ProLogic’s employees, customers, and partners are in extraordinarily capable hands.”

This recent move by AppCard further emphasizes the company’s commitment to its retailer and wholesaler partners in the grocery industry. The vision and strategy remain clear: to empower retailers to understand their shoppers’ purchasing preferences and communicate with them in a personalized manner to build a relationship that entices behavior and results in true loyalty.

About AppCard
AppCard, a personalized marketing and CRM platform for brick and mortar retailers, uses smart data capture and machine learning to analyze, target, and engage with customers. The technology empowers businesses to deliver the right message, to the right customer, at the right time via text, email, and push notifications. Retailers on the platform include grocers, quick serve restaurants, franchise systems, health and nutrition shops, retail specialty stores, managed food services and more. AppCard is funded by Jerry Yang of Yahoo, Peter Thiel’s Founders Fund, Eric Schmidt’s Innovation Endeavors, Alexander Rittweger of PAYBACK, and PLDT Capital. For more information, visit appcard.com/biz

About ProLogic Retail Services
ProLogic Retail Services is the largest provider of loyalty marketing services to independent grocers.  Headquartered in Delray Beach, FL, ProLogic has been providing independent grocers with loyalty marketing solutions for over 20 years.  For more information, visit prologicretail.com

 

Media contact:  
Nikki Dever
AppCard Inc.  
Director of Marketing
(201) 685-0108

SOURCE AppCard

Related Links
http://appcard.com

Source: http://appcard.com

PRESS RELEASE: ProLogic Loyalty Platform now available on DUMAC’s RORCv6 POS system

Grocers using the RORCv6 POS system can now use ProLogic’s loyalty and digital marketing platform

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DELRAY BEACH, FL. and EAST SYRACUSE, NY.,  July 24, 2017 -- ProLogic Retail Services, the largest provider of loyalty marketing solutions to independent grocers, and DUMAC Business Systems, Inc., the industry leader in point-of-sale systems, are announcing that ProLogic’s loyalty solution is now available for grocers using DUMAC’s RORCv6 POS.

ProLogic’s technology enables grocers to understand the dynamics of their shoppers, organizing shoppers into key segments including top shoppers, new shoppers, high-potential shoppers and lapsed shoppers.  With this information, ProLogic works with retailers to create targeted personalized offers to influence the behavior of individual shoppers and groups of shoppers.

Founded in 1952, DUMAC has been serving the grocery market for more than 40 years. DUMAC solutions are installed and serviced at more than 1,000 independently-owned supermarkets across the United States.

"ProLogic is extremely pleased to partner with DUMAC," said Ross Ely, President and CEO of ProLogic Retail Services. "Independent grocers have been asking us to integrate with DUMAC’s RORCv6 POS system and we now have the ability to meet this demand."

“DUMAC looks forward to our partnership with ProLogic," said Phil McCarthy, Partner and Vice President at DUMAC Business Systems, Inc.  "We can now offer ProLogic’s loyalty capabilities to our customers using DUMAC’s RORCv6 POS system.  Independents face unique challenges and opportunities, so they want solutions developed with their needs in mind.  DUMAC and ProLogic share a rich history of working with independent grocers.”

About ProLogic Retail Services
ProLogic Retail Services is the largest provider of loyalty marketing services to independent grocers.  Headquartered in Delray Beach, FL, ProLogic has been providing independent grocers with loyalty marketing solutions for over 15 years.  ProLogic's loyalty marketing solutions are currently in use at over 1,700 stores in the US and over 300 stores in Japan.  Over ten million US households are actively enrolled in ProLogic programs through our retail partners.  For more information on ProLogic, visit www.prologicretail.com

Contact: Lance Recker
Email lrecker@prologicretail.com
Ph (561) 454-7646

About DUMAC Business Systems
Headquartered in Syracuse, N.Y., since 1952, DUMAC has been in the grocery business for more than 40 years. More than a thousand independently owned supermarkets across the U.S. use POS solutions from DUMAC. DUMAC also sells POS hardware to the hospitality and restaurant markets.

Contact: Phil McCarthy
Email pmcarthy@dumac.com
Ph (315) 898-2729

SOURCE ProLogic Retail Services
Related Links:
www.prologicretail.com
www.dumac.com