ProLogic is proud to be able to participate in the upcoming Fall 2016 LEAD Marketing Conference, a virtual event produced and hosted by the Shopper Technology Institute and CPGmatters. ProLogic's V.P. of Business Development, Steve Avola, and Bill Lipsky of SUPERVALU will discuss "The Present and Future of Digital & Loyalty Marketing". We invite you to listen to them as they discuss how SUPERVALU and its independent retailer partners drive value through loyalty and digital marketing.
Bill will cover SUPERVALU’s history with loyalty and digital marketing, with an emphasis on its application in a leading independent supermarket chain. You’ll learn how a retailer can identify its top shoppers (who provide the majority of its sales and profits) and how a retailer can grow the purchases of these shoppers through targeted and personalized offers.
The session will also address loyalty marketing’s role with new technologies, such as mobile apps and e-commerce platforms.