Privacy Policy

For Shoppers

AppCard, Inc. Privacy Policy for Shoppers

This Privacy Policy is designed to inform users of the policies and procedures of AppCard Inc. (“AppCard”, “we”, “our” or “us”) on the collection, use and disclosure of your information on www.appcard.com (the “Website”) and the services, features, content or applications we offer through our products directly to you (collectively with the Website, Transceiver, Plastic Card, Smartphone App (each as defined below) and the features defined below, the “Service”). We receive information about you from various sources, including: (i) through your user account including when you register for the Website and/or the Service (your “Account”); (ii) your use of the Services through the AppCard transceiver and/or Merchant point-of-sale integrated platforms (“Transceiver”) and/or the AppCard mobile application (“Smartphone App”) and/or AppCard plastic card (“Plastic Card”); and (iii) when you engage in loyalty programs (“Programs”) offered by AppCard merchant partners (each a “Merchant”) in connection with the Service, and/or (iv) from third party websites and services. When you use the Service, you are consenting to the collection, transfer, manipulation, storage, disclosure and other uses of your information as described in this Privacy Policy. BY ACCESSING OR USING THE SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTAND AND AGREE TO BE BOUND BY THIS PRIVACY POLICY AND OUR WEBSITE TERMS OF SERVICE. IF YOU DO NOT AGREE TO THESE TERMS, DO NOT USE THE SERVICE.

Important AppCard Privacy Guideline

At AppCard we recognize the importance of your personal privacy. Except as disclosed in this Privacy Policy or as otherwise authorized by you, we will never share your email address, telephone number, or mailing address with a third party for their marketing purposes.

What information do we collect?

The information we gather enables us to personalize, improve and continue to operate the Service. In connection with certain aspects of the Service, we may request, collect and/or display some of your Personal Information (as defined below). We collect the following types of information from our users:

Personal Information: AppCard collects some Personal Information (as defined below) in connection with the Service. When you sign up to create an Account, swipe your Plastic Card, use your SmartPhone App, sign in using the Social Media Connections (as defined below) and/or the Website, provide your phone number or other information at a Merchant location, redeem cash-backs or other rewards with AppCard or otherwise engage in a Program, submit content to AppCard, complete a survey, send us feedback, request information about the Service, apply for a job or signup for special offers from third parties, AppCard may collect personally identifiable information from you or receive such information from a Merchant, including, for example, your email address, first and last name, mailing address, telephone number, and other information that personally identifies you (collectively, “Personal Information”). You do not have to provide Personal Information to AppCard, but you may not be able to take advantage of some or all the features of the Service if you do not. You acknowledge that this information may be personal to you, and by creating an account on the Service and providing Personal Information to us and or the Merchant, you allow us (and others to the extent permitted under this Privacy Policy) to use your Personal Information in the manner set forth under this Privacy Policy. We may use your contact information to send you information about our Service. You may unsubscribe from our marketing messages through your Account settings, although we, nonetheless, reserve the right to contact you when we believe it is necessary, such as for Account recovery purposes.

Tracking Information and other Non-Personally Identifiable Information: AppCard, Merchants and our third party service providers may use tracking technologies, such as cookies, web beacons, pixel tags and clear GIFs (and similar technologies that work on the Smartphone App), to collect data related to usage of the Service, the Programs, and web and email marketing conducted by or on behalf of AppCard. Such data may include, without limitation, the latitude and longitude (i.e., lat/long) coordinates of your device, the region where your device is located, geo-IP data, the address of the websites you visited before and after you visited the Service, the type of browser you are using, your Internet Protocol (IP) address, what pages in the Service you visit and what links you clicked on (collectively, “Tracking Information”). In order to collect Tracking Information and to make your use of the Service more efficient, we may store cookies on your computer. AppCard, Merchants and our third party contractors who are engaged to provide services on behalf of AppCard (“Contractors”) may also use tracking technologies that are placed on websites, on the Service or in email communications to collect information about actions that users take when they interact with the Service or such email communications. We may use the Tracking Information and other Non-Personally Identifiable Information (as defined below)for the purposes described in this Privacy Policy, such as to serve targeted advertising content to you. We do not knowingly use tracking technologies to automatically retrieve Personal Information from you without your knowledge. However, some Tracking Information may include data, such as IP address data or the identifiers associated with your device that are unique to your computer or device(e.g., IDFA for iOS and Android ID for Android). You may be able to modify your browser or device settings to alter which tracking technologies are permitted when you use the Service, but this may affect the performance of the Service. Please be advised that certain third parties that are beyond the scope of this Privacy Policy, such as advertisers, may collect Tracking Information in connection with the Service. AppCard is not responsible for the acts or omissions of such third parties.

In addition to Tracking Information, we may also have access to certain other types of non-personally identifiable information. For example, when you use or register for the Service, you may provide or we may through Merchants or otherwise have access to, demographic information, information relating to gender, marital status, date of birth, purchase history, store visits, lifestyle, preferences and interests, the offers you view and redeem, your use of the Service, interactions with Merchants, business partners, and service providers and other categories of information that do not specifically identify you (collectively, with the Tracking Information, “Non-Personally Identifiable Information”).

Interest-Based Advertising: We may ourselves, or with third party vendors, use information we collect in connection with Merchant, or vendor information to deliver targeted advertising to you across websites and mobile applications. Cookies and other similar technologies described above may be used in this process. For example, if you are searching for information on or have purchased a particular product, we or our vendor may cause an advertisement to appear on other websites or applications you view with information on that product. This form of advertising, sometimes called “behavioral advertising” or “interest-based advertising” is based on anonymous or de-identified information. To be clear, de-identified information may include hashed email addresses or other unique identifiers that no longer personally identify you. As a result, we and our vendor know your interests, but do not personally identify you in connection with the delivery of that specific ad. We believe that such advertising is helpful because you will see advertisements that are relevant to your interests. However, if you would like to opt-out of these interest-based advertisements, please follow the opt-out process described below under “Opt-Out.”

Contest and Sweepstakes: We may, from time to time, offer surveys, contests, sweepstakes, or other promotions through our Website, Merchant websites, or through our other forms of communications with you (collectively, the “Promotions”). Participating in our Promotions is completely voluntary. Information requested for entry may include personal contact information such as your name, address, date of birth, phone number, email address username, and similar details. We use the information you provide to administer our Promotions and otherwise in accordance with this Privacy Policy. We may also, unless prohibited by the applicable Promotion’s rules or law, use the information provided to communicate with you, or other people you select, about our Service. We may share this information with our affiliates, Merchants, and other organizations or service providers in line with this Privacy Policy and the rules for the Promotion.

AppCard usage of the Information received/collected

Personal Information: We will use your Personal Information as described below:

  • To operate and deliver the Service to you;
  • To allow Merchants to accept AppCard as a Program identifier and to otherwise participate in and benefit from the Service;
  • To allow you to redeem rewards,
  • To deliver Program and Promotions information to you (as applicable),
  • To market the Service and other products or services (including Merchant products or services) that may be of interest to you,
  • To improve our products and services, and for the internal operational and administrative purposes of the Service,
  • To investigate suspected fraud, harassment or otherwise enforce compliance with our Terms of Use and applicable law (e.g., developing tools and algorithms that help us prevent violations),
  • To send you system alert messages including, for example, to inform you of temporary or permanent changes to our Services, planned outages, new features, version updates, releases, abuse warnings, and changes to our Privacy Policy.

Please note that if you specifically consent to additional uses of your Personal Information, either at the time the Personal Information is collected from you or through some other form of consent from you or notification to you, we may use your Personal Information in a manner consistent with that consent. Finally, we reserve the right to supplement your personal information with information we gather from other sources which may include information we gather from online and offline sources.