The information we gather enables us to personalize, improve and continue to operate the Service. In connection with certain aspects of the Service, we may request, collect and/or display some of your Personal Information (as defined below). We collect the following types of information from our users:
In addition to Tracking Information, we may also have access to certain other types of non-personally identifiable information. For example, when you use or register for the Service, you may provide or we may through Merchants or otherwise have access to, demographic information, information relating to gender, marital status, date of birth, purchase history, store visits, lifestyle, preferences and interests, the offers you view and redeem, your use of the Service, interactions with Merchants, business partners, and service providers and other categories of information that do not specifically identify you (collectively, with the Tracking Information, “Non-Personally Identifiable Information”).
Interest-Based Advertising: We may ourselves, or with third party vendors, use information we collect in connection with Merchant, or vendor information to deliver targeted advertising to you across websites and mobile applications. Cookies and other similar technologies described above may be used in this process. For example, if you are searching for information on or have purchased a particular product, we or our vendor may cause an advertisement to appear on other websites or applications you view with information on that product. This form of advertising, sometimes called “behavioral advertising” or “interest-based advertising” is based on anonymous or de-identified information. To be clear, de-identified information may include hashed email addresses or other unique identifiers that no longer personally identify you. As a result, we and our vendor know your interests, but do not personally identify you in connection with the delivery of that specific ad. We believe that such advertising is helpful because you will see advertisements that are relevant to your interests. However, if you would like to opt-out of these interest-based advertisements, please follow the opt-out process described below under “Opt-Out.”
Personal Information: We will use your Personal Information as described below:
Please note that if you specifically consent to additional uses of your Personal Information, either at the time the Personal Information is collected from you or through some other form of consent from you or notification to you, we may use your Personal Information in a manner consistent with that consent. Finally, we reserve the right to supplement your personal information with information we gather from other sources which may include information we gather from online and offline sources.