After launching your loyalty program, the amount of data you’re now collecting may overwhelm you. You may be wondering, how is my rewards program doing? How can I make sure we are off to a great start? What metrics should I be monitoring on a regular basis? How do we begin to analyze shopper behavior and deliver marketing communications? In this article, I’ll list a few of the metrics that we use to determine the health of your new loyalty program during the initial phases of your program launch.
For the first 3 months, your focus should be on shopper enrollment. During this initial phase, the program will collect shopper purchase information and use that data to derive insight into shoppers’ individual buying patterns and shopping behavior. For that reason, the most important metrics to look at during this phase revolve around shopper and cashier engagement with your program. These 4 metrics will give you an idea of how engaged your shoppers are in your program.
Once your program starts to gain traction with customers, and cashiers get more comfortable with engaging shoppers, you’ll be be ready to dive deeper into the data to identify marketing opportunities. Contact your AppCard success manager for help with reporting or ideas for improving customer engagement!
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