Loyalty Program Marketing Ideas for Father’s Day

June 12, 2017 | Nelly McCarthy

Father’s Day is less than one week away (Sunday, June 18th)! The National Retail Federation wrote that consumers spent an average of about $125 on the holiday in 2016, so it’s definitely time to start thinking about promotions to set up with AppCard. Keep reading for some great marketing ideas to promote your Father’s Day sales!

  1. Bonus Points – Reward shoppers with extra points for gifts Dads will love! “Enjoy 50 bonus points when you purchase a tie for Dad this week only!”
  2. Cashback Promo – Increase ticket value by rewarding shoppers for spending over a certain amount of money. “Dad will love something from [store name]! Enjoy $10 off a future purchase when you spend $70 on one purchase Mon-Fri!”
  3. Time-Sensitive – Create a sense of urgency so shoppers don’t miss out on your deals with a time sensitive offer! “Get Dad a Father’s Day gift & enjoy double points on purchase between 5-8 all week long!”

Special offers and campaigns like these are important for keeping your existing loyalty members engaged and active in your program! If you are using AppCard at your business always feel free to contact your Success manager for more great ideas!

About Nelly McCarthy

I am a Senior Customer Success Manager at AppCard! My main focus is helping our merchants achieve their goals with our data-driven marketing and rewards platform.