SMS/Text message marketing can be extremely effective, with open rates of nearly 99% and click through rates of around 20% (compared with 20% open rates and 3 – 6% click through rates on email campaigns.). In order for you to send text messages to your customers, however, you need to get their consent. Without consent, you risk being hit with heavy fines and damaging your reputation. In the long run, acquiring consent to send text marketing to your customers will increase your conversion rates as these customers have expressed that they do indeed want to receive your messages – so these customers are already highly likely to respond to your text marketing offers!
Getting the Opt-In
Customers give their consent to receive text messages by completing an opt-in action. With AppCard, the opt-in process can be easily completed from the digital receipt they receive after they make a purchase at your store. Here are our top 3 ways to ensure customers complete the opt-in process:
We’re confident that you’ll see a great ROI on your text marketing efforts by taking time and making the commitment to increase your opt-in database. Contact your Success Manager to learn more ways to get customers to opt-in to your SMS/text marketing program!