As a small business owner, you’re probably always keeping an eye on KPIs like daily sales numbers, top selling products, and returns by cashier. For the most part, you can access this kind of information right from your Point of Sale system. What the POS does not do, however, is associate these transactions to an individual customer. Sure, if you’re a clothing store and you know how many customers bought denim jeans, this is useful from an inventory and purchasing decision, but what about from a marketing standpoint?
Today’s customers have grown to expect more and more personalized experiences from the brands they interact with. Personalized marketing has a proven track record for higher redemption rates and greater consumer spending. Unfortunately, many small businesses are limited by the fact that their only data source is their POS.
Imagine knowing which customers bought a specific product, and have the means to contact each one of them. With this level of insight, your marketing communications become extremely personalized. Here are a few examples of the kinds of marketing campaigns you can run once you’ve tied POS data with customer identities:
AppCard is a third generation loyalty and rewards platform that captures customer identities in addition to SKU-level purchase information, and works with any POS. When a customer makes a purchase, they simply key in their phone number, and AppCard sends their purchase information to the AppCard CRM. From there, business owners have the opportunity to create targeted campaigns via SMS, email, or push notifications. Visit AppCard to learn more!