SHOPPER INSIGHTS

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ProLogic leverages advanced analytics technology to analyze shopper purchase behavior and segment your shoppers into distinct loyalty levels. This segmentation provides you with insight on your shoppers that you can use to deliver more personalized, targeted and effective promotions across the channels they prefer. 

"A loyalty card is not something that, once introduced, automatically increases customer loyalty. The information it generates increases our customer knowledge, allowing us to make better decisions across many areas of the company - not just marketing - resulting in improved sales and profits."
- Brian Woolf, author and loyalty expert

Our solution includes access to a robust reporting portal powered by the IBM Cognos business intelligence software that combines custom reporting capabilities with advanced analytics to transform your data into actionable intelligence.

Our capabilities include:

  • Secure, role-based access to real-time reporting portal
  • Segment shoppers by spend level, trip frequency, preferred purchases & location
  • Capture, analyze & influence customer buying behavior
  • Analyze store, product, customer & promotion return on investment performance
  • Immediate access to detailed promotional activity

For more information about of program reporting, please click here.