At ProLogic, we are proud to be able to work closely with a number of great retailers to create exciting promotional programs and improve their business results. We are also greatly encouraged when those same retailers "tell their success story" and publicize the great results from these promotional programs. As one example, Associated Wholesale Grocers (AWG) recently produced a video to communicate the power of the ProLogic system and the innovation of their marketing services team. We thought it was great, so we had to share it.
In this video, you'll learn how AWG was able to achieve impressive promotional results using Customer Relationship Marketing (CRM) and the ProLogic system to (1) utilize reward points and fuel rewards as a form of currency, (2) leverage our data capture and reporting system to customize offers and fine-tune their ad distribution and (3) target customers with promotions designed to move customers to areas of the store where they might not frequent and maximize profitability.
We hope you enjoyed this video as much as we did. If you are interested in anything you've learned here, be sure to reach out to the ProLogic team today for more information.