LOYALTY MARKETING METRICS: QUANTIFYING SHOPPER VALUE
Supermarket loyalty programs benefit retailers by providing them with meaningful data about their shoppers and their purchase habits. In the past, retailers measured the performance of their business mainly by product category, but the emergence of loyalty marketing programs has enabled retailers to also track their business using metrics based on shopper information. These metrics are invaluable in helping retailers to measure the activity of their shoppers and track the success of their loyalty marketing efforts.
ProLogic organizes the most salient customer metrics into four key areas. Click on the appropriate button at the right for more detail.